In which areas will your campaign need support?
What are the hot buttons for messaging that will make a
critical difference in your campaign?
Do you know your - and your competition's voter perceptions?
What are your perceived strengths and weaknesses?
Which competitive points can hurt your candidacy most?
Which messages will work best - and which can hurt you?
What are your constituents’ expectations for actions from a new or incumbent legislator?
Which accomplishments will be most important?